https://www.sharon-kim.com/contact daily 0.75 2025-11-29 https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/c8a5e870-9444-429c-bd96-915d4da026dd/Untitled-1.gif about me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/724edf46-e925-40f0-85a2-36d930434d78/Wall-Mockup_5.jpg https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/7923078e-8535-4635-9370-00a6e4452fa6/Wall-Mockup_2.jpg https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/49dee0ac-0c8a-48e0-9bad-a5de85206681/Wall-Mockup_3.jpg https://www.sharon-kim.com/new-page daily 0.75 2024-08-03 https://www.sharon-kim.com/projects daily 1.0 2026-01-26 https://www.sharon-kim.com/projects/nutriganics monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/7d5ecbfe-fda7-483a-8ac4-bb22864e3028/logos.gif Portfolio - Logo & Packaging - 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Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/50ce37ef-ceab-4021-b081-2e8f8fe05e8c/tkmb-mockup_2.jpg Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/c900cec3-5a7c-43db-bfbd-b2521761fff2/Bench.jpg Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/d77d98c5-85a4-475e-9214-0d3d9103101d/tkmb-mockup_3.jpg Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/513408f7-1df8-4ace-b78b-71a65c7f90c5/Angel.png Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/0b670126-fe88-4709-8e51-853c04442b0a/tkmb-mockup_4.jpg Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/5902aa5a-5b94-4764-a0bb-0dca1e964744/Mask+on.png Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/97d0446b-d384-4203-9d3a-060640bb5ef5/tkmb-mockup.jpg Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/bdf21efe-c39d-437c-bd31-fb79fefe8dba/Puppy.png Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/61623dcf-fa50-4448-82aa-72dab082560f/Jackie_.jpg Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1623744071646-ENGCQKU5IQSSJCSWVM0O/stretch.jpg Portfolio - Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1623743896799-YKHX0GE4JNM0T320ETYH/image-asset.jpeg Portfolio - Illustrations https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1623743921059-CREB8KWGZ25DCJ0AH6OD/Safety-1_2dd2.jpg Portfolio - Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1623744139164-VTW9LK1K2DLX48Q07BGM/stretch_boy.jpg Portfolio - Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sharon-kim.com/projects/thearlo monthly 0.5 2024-01-25 https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/f8fea486-d516-49a5-9e9c-9b91789c48b6/The+Arlo_Full+Lockups_3302C.png Portfolio - Branding - The Arlo https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/a85178f6-fe50-4a28-b714-d269a2e43598/209710_055.jpg Portfolio - Branding - The Arlo https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/d3848148-c483-4fd9-a95d-352f9cc22cd1/The+Arlo_Full+Lockups_139C.png Portfolio - Branding - The Arlo https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1706154306844-JA94YN58ZMSBYSQ5OYRV/key.jpg Portfolio - Branding - The Arlo https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/288acfb8-ba79-4d3d-a7b4-5c1c30ae4be2/The+Arlo_Full+Lockups_412C.png Portfolio - Branding - The Arlo https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/8886d221-1fb4-43bf-ac5e-333813691ff9/The+Arlo_Full+Lockups_4735C.png Portfolio - Branding - The Arlo https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/f6b93615-7987-4fc6-9cd9-e2d8c6413284/arlo-three.jpg https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/4d2b21cc-2e80-4ae9-98f1-6ebbdfc1ba3a/moodboard.png Portfolio - Branding - The Arlo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/73a24ccc-a4e9-45fc-ac07-298d38fccc70/cruise-01.jpg Portfolio - Branding - The Arlo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/e3cc8547-3e3d-4e32-9231-7b1c31b22bda/Screen+Shot+2022-06-14+at+8.24.37+PM.jpg Portfolio - Branding - The Arlo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1655231308972-8IQ0HIC64RKZ89E7ZZAJ/Screen+Shot+2022-06-14+at+8.25.49+PM.png Portfolio - Branding - The Arlo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sharon-kim.com/projects/cruise monthly 0.5 2023-05-12 https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/71628fe6-b677-4d8d-b342-2bb1d5cf9d23/cruise-09.jpg Portfolio - UX Research - Cruise Travel https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/ad1eae78-78fa-4b96-a1d6-b2c50de78956/cruise-10.jpg Portfolio - UX Research - Cruise Travel https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/a919e597-4c9f-4261-ab58-eed3d4f85d94/cruise-11.jpg Portfolio - UX Research - Cruise Travel https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/cb2a8a8a-a217-4738-a86c-ef237d869012/cruise-12.jpg Portfolio - UX Research - Cruise Travel https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/ba6fd95b-2e0f-4ced-a7b5-fa2c98a64eae/cruise-13.jpg Portfolio - UX Research - Cruise Travel https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1ed74c8c-aa20-47fc-b693-81888f1f4ed3/cruise-14.jpg Portfolio - UX Research - Cruise Travel https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1651175171279-76J5SKODS3S2G8ZJZA7I/Screen+Shot+2022-04-28+at+12.07.20+PM.png Portfolio - UX Research - Cruise Travel - Make it stand out We had a debriefing session by topic (personal, positive and negative aspects, future opportunities) and it helped us extract specific information and find patterns among the different experiences. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1651175226034-IUXSE98HC1D6FG2NYN3N/Screen+Shot+2022-04-28+at+12.08.37+PM.png Portfolio - UX Research - Cruise Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1651176660899-JNAI86VE7JHZ1UT00SIE/cruise-01.png Portfolio - UX Research - Cruise Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1651176556238-V7P1JU2471NHBYAIHP5W/cruise-02.png Portfolio - UX Research - Cruise Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1653476105104-LJUKC3SFDKV5QLDINVPH/Screen+Shot+2022-05-24+at+8.57.22+PM.png Portfolio - UX Research - Cruise Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1653422867877-C6AGYNZUYYLULSOOKDL4/Proto1.gif Portfolio - UX Research - Cruise Travel - Registration 1/2 The registration process is very important as the user’s answers later work to better cater to individual needs and interests. We divided it into 6 steps: Booking Number or Bracelet Cruisername and Bio Gender Age Things You Love Photo or Avatar There is also an option to “Take a Look Inside”, which is a way to explore the app without registering. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1653423481464-2VXFBB7M7VT3CKZTS4ZO/Proto2.gif Portfolio - UX Research - Cruise Travel - Registration 2/2 We realized that the user may not want to spend too much time in this process, so we made them easy and quick by adding buttons instead of requiring one to type (except for the optional bio), and one has the ability to skip each step as well. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1653423625812-R2RP4ZCO8W6V8413168U/Proto3.gif Portfolio - UX Research - Cruise Travel - On Board - Home & Events After the registration is over, the app takes you to the Home page where the user can explore before the cruiser and start planning! Here, our persona Camila goes to the Events page, and scrolls around to see the most relevant events for herself. Because she chose “food” as one of her interests during the registration process, she considers the “Pasta Tasting” event at the top. She has the option to share the event so she shares it with her new friend “Megan”. https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1653423727378-HRT0PYTEZ5KO6PDT94KN/Proto4.gif Portfolio - UX Research - Cruise Travel - On Board - AR Map After she shares the event info with Megan, she realizes that she does not know where the event is located on the deck. So she clicks on “Take me there”, and the app takes her to the Augmented Reality Guide + Map. A quick intro and camera access permission show up, then she can move her phone around and see all the events and friends nearby, as well as receive notifications. She receives a notification for their Happy Hour, which she goes to after the pasta tasting! https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1653423878079-PZEW3EMU4BT4LC04DI4J/Proto5.gif Portfolio - UX Research - Cruise Travel - On Board - Community After a fun night with cocktails and socializing with her new friends, Camila receives a message in her group chat the next morning. Camila recognizes Laetitia and realizes that she has her purse! So she swipes to the left from the group chat, finds Laetitia among the list of group members, and messages her directly! (Or she could have clicked on Laetitia’s photo from the chat.) The three main categories: community, chat, and map are well integrated so that the user can share and communicate easily while getting the most out of his or her cruise experience! https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1655546928657-CPZNJ09L7H9V1KBGLXZ9/jairph-1XLyzi17Z2M-unsplash.jpg Portfolio - UX Research - Cruise Travel - Thank you! https://www.sharon-kim.com/projects/cellestive monthly 0.5 2024-01-19 https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/1705725918619-BIVGP7UFICM4XB8S1L7Y/Web%2Bsize_R2-03.jpg Portfolio - Branding - Cellestive https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/362dcbb4-05d1-4676-b18e-e73dc165cbb9/Cellestive_visual_Identity_R3-SK.png Portfolio - Branding - Cellestive https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/b160bd91-07cf-494d-aca6-f281860b58d5/Men%27s-Hoodie-PSD-Mockup.jpg https://www.sharon-kim.com/projects/cellistic monthly 0.5 2026-01-26 https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/2c86c09e-bc0d-4b6c-9a03-75ce651be073/Laetitia_Eaton_Cellistic_Building_Wide.jpg Portfolio - Branding - Cellistic https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/79e0fea0-6107-45a0-9b71-a591274154bd/Laetitia_Eaton_Cellistic_Keyart_2.jpg Portfolio - Branding - Cellistic https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/8933f256-2536-4435-9955-84b0dd163e74/Woman-Wears-Canvas-Bag-Mockup.jpg Portfolio - Branding - Cellistic https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/0bdbff2b-dcdc-44a2-a323-599aeb78e8ab/Laetitia_Eaton_Cellistic_Business_Card.jpg Portfolio - Branding - Cellistic https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/7e71c047-39ce-4fcf-8cc9-cf2f3f456cd8/Laetitia_Eaton_Cellistic_Name_Tag4.jpg Portfolio - Branding - Cellistic https://images.squarespace-cdn.com/content/v1/5e8628790c62f97f0e1be815/69394706-b715-47bf-b014-3fc3a0809675/Laetitia_Eaton_Cellistic_Web_mobile.jpg Portfolio - Branding - Cellistic